I have a gauge with a 3' long hose for testing. Last lift pump I did on my 98 was the morning before leaving to go camping. I ran up to Cummins and got the new pump, Installed it, went through the "prime" drill but the pump would not prime. It would pick up fuel, but after the pump would cycle off it would not prime again.
So I go back to Cummins a 2nd time for another pump, which of course would not prime either. I ended up getting mad, removing the gauge and giving it a "last chance to start" before canceling my reservations for the weekend. Don't you know it primed and started up as soon as I removed the gauge.
Turned out to be air in the 3' hose was pressurizing while the pump was running, then the pump would stop and the air pressure would force the fuel back through the pump loosing its prime.
I felt stupid that day.