Lamenting Poor Dodge Advertising

[rbattelle]

It's been said before, and I'll say it again: Dodge trucks have the absolute worst advertising campaign ever. Actually, they have NO advertising campaign whatsoever. Are you listening, DC? I know advertising costs money, but it MAKES money too. I challenge anyone to open any automotive magazine and NOT see a big ad for GM heavy-duty, Toyota, and Ford heavy-duty. I cannot recall EVER seeing any Dodge truck ads anywhere - TV or print.



Now Toyota has surpassed Dodge in sales. Is it really any wonder? If I were not hopelessly addicted to researching Dodge trucks, where would I ever hear that there is a new generation of heavy-duty trucks out there? You can't throw a rock at a magazine rack without hitting one that has an ad in it for the other guys.



In the long run, the company with the coolest ads tends to win the most customers. I dream of the day when we see a Dodge/Cummins pulling a trailer loaded with a Phord and a Chebby out of a swamp.



Get some guts, DC, and put out some commercials that push the new HD's. This is just RIDICULOUS! I'm already sold on the Dodge/Cummins, and I'm still frustrated at the lack of ads!



Had to get that off my chest...

 

[Joe G.]

I asked a salesman at the local dealer about that sometime ago. His response was "why advertise? We can't get all the trucks we could sell the way it is. " I dunno if they are keeping up with demand now days or not.

 

[Shovelhead]

Originally posted by Joe G.

I asked a salesman at the local dealer about that sometime ago. His response was "why advertise? We can't get all the trucks we could sell the way it is. " I dunno if they are keeping up with demand now days or not.

Might be something to that... ...

When's the last time you saw a Harley commercial?



Howzeabout a Honda Motorcycle commercial?

Which one's dealers actually have bikes on the showroom floor for sale?

 

[illflem]

I had seen very few Dodge truck commercials on TV till I was over at a friends house and his kids were watching MTV, there were a couple in the short time I was there. Talk about targeting the right audience.

BTW, anybody ever watched a show called Jackass? What a crackup.

 

[Motorhead]

I don't have to watch the show... All I have to do is go to work, the place is full of them!!

 

[Cummins Cowboy]

yeah i think it is funny ford needs gimmick commercials ever see the one where this ice breaker ship sometimes needs a 7th diesel and a PSD pulls it on ice. These are the same bunch that have convinced people that V8 diesels are the best LOL. I think all they need to do is have a blank screen and all you hear is the cummins fire up and then a big cummins C along with the ram logo are displayed LOL

 

[WDaniels]

Personally myself, I think Daimler is trying to run Chrysler into the dirt. Wouldn't be surprised to see Chrysler gone in 10 or so years. Just my . 02 worth.

WD

 

[cwienenga]

dodge adds

there might be something to that last comment. since benz took over,all of a sudden chrysler looses money. this when their trucks are the most popular around,dakotas are everywhere,pt cruisers,viper,even their big cars are some of the best looking around. they have gone out on a limb with some of the most advanced stuff out there,how about the roadster! I don't see how they could be loosing money,I think it is creative bookeeping overseas.



cliff

 

[WKener]

I just saw an ad for the new Ram Heavy Duty... The camera slowly pans left to right, viewing women sitting in the passenger seats of otherwise empty cars at what appears to be a 'make-out' spot. Then you see the front end of a Dodge truck come into view, the hood is opened, and all the guys gather around and peer into the engine bay. Commercial ends abruptly.



I thought it was a pretty good ad, but it doesn't say anything about the truck/engine. They need something more to push the fact that the Dodge is the only truck available with an inline diesel engine, like the big rigs use.



Or better yet, maybe an ad where a new Ram HD owner drives up to a truck stop, pulls into the big rig filling lanes and begins to refuel. Right then, a Semi loaded with Fords pulls up to the pump across from him, and the Dodge owner says, "Whaddya got in there?"

Big rig driver: "It's a Cummins... "

Ram driver: "They're the best aren't they?"

Big rig driver: "No doubt about it. "

The Ram driver finishes fueling, and drives off... Camera displays: "The all new 2003 Cummins-equipped Ram Heavy Duty"



If we are not careful, people will believe you can't possibly make more than 525ft-lbs of torque (from the ford ad: "more than any truck of it's kind... on earth. "

 

[DarrellB]

I got one

The add is in my new Indiana Farmers Mag. It has a black 3500 quadcab 4x4 pictured in it and says " I think somebody used too much Mirical Grow". LOL I thought it was pretty good.



Darrell

 

[socal_rattler]

WKener, I like it! You should be in the Ad business!