How many Ford and GM guys do you think would still buy a Ford or GM but instead of the Powerstroke being on the door and engine, a "Navistar Diesel" was there, and instead of Duramax being on the door, "Isuzu" was on the door?
We all know Cummins makes our Cummins, and the name sells itself, but do you think Ford/GM owners would buy it if the engine maker's name was on it, not some fancy selling name?
I won't include the Duramax cause it was a joint venture between Isuzu and GM, but how about the PSD?
We all know Cummins makes our Cummins, and the name sells itself, but do you think Ford/GM owners would buy it if the engine maker's name was on it, not some fancy selling name?
I won't include the Duramax cause it was a joint venture between Isuzu and GM, but how about the PSD?
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