Think how it will sound, being yelled under strenuous circumstances. I named my second Choc Lab "Chip". He was a gun dog alright, but he would go at the gun, rather than wait for my signal.
First day at the lake, I shot and missed a mallard. Chip was off like a rocket - SPLASH! - swimming for who knows what. What would you think I was saying if you saw me miss a duck, and then stand at the shoreline, waving my arms and yelling "CHIP! CHIP!"
That's what my buddy thought too. Apparently, it was hilarious.