TDRComm
Staff Member
SHOUT IT FROM THE ROOFTOPS: RAM BACK ON TOP
The official headline from Automotive News, 7/1/2024 was, “Ram Back on Top in Quality Survey.” I added the part about “shout it from the rooftops.”
To the point, here are some quotes from the article by Vince Bond Jr.:
“Ram grabbed the top spot in the J.D. Power US Initial Quality Study for the second time in four years, while Stellantis stablemate Dodge dropped to last place after leading the industry in 2023.
“The study, now in its 38th year, was based on responses from 99,144 buyers and lessees of new 2024 models who were surveyed after 90 days of ownership.”
Next up, I read a quote from Ram brand CEO Chris Feuell: “‘This recognition is particularly uplifting because our customers are extremely demanding. Satisfying them to the point where we rise above every other brand in the industry is a testament to the boundless creativity of our designers and engineers, and the unwavering dedication of our assemblers and dealers.’”
I included this “corporate-speak” quote from Ram’s CEO so that I could ask you a question. What is Feuell supposed to say? Perhaps an honest answer, kind of like, “Yeah, after a good year in 2020 (I missed capturing the data in 2021) we kind of blew it in 2022. In 2023 we were the same as sister brand Dodge. That was a great year, too. It’s good to be back on top!”
To me that would give more credibility to the 2024 numbers as you would have context that 2020 and 2023 were great years for Ram and Ram owners. (Oh, by the way, I can’t explain why Dodge vehicles are soooo bad in the 2024 survey. As you may have noted, they were the same as Ram in 2023.)
I went back to Issue 118 to see if I could pull together a cohesive year-by-year chart or graph from J.D. Power showing Ram’s quality. From that issue (and some further research) here is my “summary” chart. The 2020 (missed 2021), 2022, 2023, and 2024 charts give you some great context.
Yes, Ram owners, this data is something to shout from the rooftops.
Here are the numbers from the charts.
Here is some further commentary from AN’s Vince Bond about the survey, and the poor showing in 2024 with the Dodge nameplate, and a comment or two about electric vehicles.
“Dodge’s ranking plunged after it discontinued the long-running Challenger and Charger muscle cars in 2023. That has left the brand with only the three-row Durango SUV and the new Hornet compact crossover until the electric Charger Daytona arrives this summer.
“That data showed electric vehicles and plug-in hybrids needed more repairs than gasoline-powered vehicles in all categories – they were brought back to the dealership at a rate three times higher.
“Gasoline and diesel-powered vehicles, according to the study, average 180 problems per 100 vehicles this year, compared with 266 for EVs.”
(Image source: www.ramtrucks.com)
The official headline from Automotive News, 7/1/2024 was, “Ram Back on Top in Quality Survey.” I added the part about “shout it from the rooftops.”
To the point, here are some quotes from the article by Vince Bond Jr.:
“Ram grabbed the top spot in the J.D. Power US Initial Quality Study for the second time in four years, while Stellantis stablemate Dodge dropped to last place after leading the industry in 2023.
“The study, now in its 38th year, was based on responses from 99,144 buyers and lessees of new 2024 models who were surveyed after 90 days of ownership.”
Next up, I read a quote from Ram brand CEO Chris Feuell: “‘This recognition is particularly uplifting because our customers are extremely demanding. Satisfying them to the point where we rise above every other brand in the industry is a testament to the boundless creativity of our designers and engineers, and the unwavering dedication of our assemblers and dealers.’”
I included this “corporate-speak” quote from Ram’s CEO so that I could ask you a question. What is Feuell supposed to say? Perhaps an honest answer, kind of like, “Yeah, after a good year in 2020 (I missed capturing the data in 2021) we kind of blew it in 2022. In 2023 we were the same as sister brand Dodge. That was a great year, too. It’s good to be back on top!”
To me that would give more credibility to the 2024 numbers as you would have context that 2020 and 2023 were great years for Ram and Ram owners. (Oh, by the way, I can’t explain why Dodge vehicles are soooo bad in the 2024 survey. As you may have noted, they were the same as Ram in 2023.)
I went back to Issue 118 to see if I could pull together a cohesive year-by-year chart or graph from J.D. Power showing Ram’s quality. From that issue (and some further research) here is my “summary” chart. The 2020 (missed 2021), 2022, 2023, and 2024 charts give you some great context.
Yes, Ram owners, this data is something to shout from the rooftops.
Here are the numbers from the charts.
Here is some further commentary from AN’s Vince Bond about the survey, and the poor showing in 2024 with the Dodge nameplate, and a comment or two about electric vehicles.
“Dodge’s ranking plunged after it discontinued the long-running Challenger and Charger muscle cars in 2023. That has left the brand with only the three-row Durango SUV and the new Hornet compact crossover until the electric Charger Daytona arrives this summer.
“That data showed electric vehicles and plug-in hybrids needed more repairs than gasoline-powered vehicles in all categories – they were brought back to the dealership at a rate three times higher.
“Gasoline and diesel-powered vehicles, according to the study, average 180 problems per 100 vehicles this year, compared with 266 for EVs.”
(Image source: www.ramtrucks.com)