Well its not like the Cummins diesel pickups get great mileage anymore. My friends new 6. 7L 2500 BlueTec Diesel (or whatever its called... as if they needed a gimmick name for the Cummins) gets crap-ola MPG's. He complains about it all the time to me. Dealer says "oh... thats what they get" and pushes him out the door. He listened to me brag about diesel MPG's for years... only to spend $40,000 to find out how the clean air nut jobs want to save the planet by burning even MORE FUEL!!!
Anyhoo... its unlikely any of them will sell good no matter the commercials. When has Dodge ever outsold Ford or Chevy trucks. Or anything?
When are any of them going to have commercials that have the truck just sitting there, and a normal looking guy walking around it showing the features that make it better than anyone else? Like a real commercial giving true information. Rather than one that shows a car blazing down a computer created imaginary mountain road, full of college age rock climbing hikers, and some loud techno rock music on volume 10... then describe how the new "this or that" car/truck has a MP3 player and navigation built in sound system?
Why not show a normal guy telling the camera he gets good MPG's, great reliability, and show him load it up with firewood and drive out across a farm field. The stuff real people do.
I mean... when are car commercials going to go to reality based? Like everything on TV now. They'd be cheaper to do anyhow.