HHhuntitall
TDR MEMBER
Don't be naive. The manufacturer websites list MSRP, not invoice prices.
I understand how business used to work back in the 60s, but times have changed. Slim margins are the way to thrive in the internet world. Information is free.
Check out Edmunds.com and autos. msn.com
The margins aren't as high as you think.
The last two vehicles I bought were purchased for 3% and then 2. 5% over invoice pricing. Add back the holdback, they made less than 6% on either sale - $2000 and about 1000.
Take the parts department, for example. Some parts are sold at MSRP, some are sold at 100% OVER MSRP, depending on the customer and the parts manager.
Flip over to the internet and margins are cut WAY back, 20% over INVOICE.
Hopefully you'll quit trying to argue with me and learn, so when you buy your next car or truck you won't get ripped off. A friend of mine asked me to help her buy her first new car and I saved her about $5k off MSRP, about $2500 more than she had hoped for. The internet is full of information - use it to your advantage.
Well, I'm always open to suggestion, other ideas, etc. I'd much rather learn from other's mistakes. But I don't think I'm being niave. I just don't see it. It can't cost THAT much to manufacture these vehicles, what with the advances in automotive assembly lines, outsourcing parts to the lowest bidder, and JIT inventory. Where is that money going? The new radio systems are nice, but they don't cost Dodge $600 like they do you. Where is that money going? If not the dealer, than who? If it really cost that much, then why are import cars not more popular? Oh, wait... ...
It's just my right to dissagree, and a gentlemen's dissagreement isn't harmful to anyone, unless you cross certain lines. I have the internet, obviously, and I use it. I won't be using it to purchase a new vehicle, as I won't be purchasing a new one. I can't justify puchasing a vehicle, driving it off the lot, and losing a 10-25% of it's value, just find out it gets less mileage and has more problems than my old one. That lesson I have learned from watching those around me. I admire the fact that you shop around, and are willing to help those around you save money.
Again, that's my prerogitive. My manners also require me to apologize for the fact that it bothers you so much. But you are right, I won't be arguing with you about it anymore... .