I have used both chain and cable types. Advantages to the cable type is lighter and easier to mount. Good for ice conditions. I have used the square chain type with cross bars for low speed apps on both truck, farm tractor and my UTV, better in deep snow and mud. Problem I have had with chain type is if a link breaks on cross chain it can cause some damage depending on where used [front or rear] think brake lines, outer sheet metal, fender liners etc. Cables if they break can cause some damage but not as significant.
Depends on your use model. For plowing I go with chain, for use on ice, higher speed the cables are easy to put on, take off and ride is good.
Good Luck