I don't understand what all the harsh words are about.
Bill worked at BD. That doesn't mean he designed every product they sold while he was there. If you've been on the boards long enough, you already know this, but I'm going to cite an example.
Bill helped design the pressure lock while he was there. It was designed to work WITH the higher pressures of an updated valvebody. With your foot OFF the throttle using an exhaust brake it increases line pressure. Good idea. But then some marketing wizard uses it to sell stand alone units. On a stock valvebody, it doesn't add any more pressure than when you are pulling with your foot to the floor. This good device got marketed as a cheap add on to "increase line pressure" and "prevent TC slipping. " Bill is very angry about how the product got marketed because his name was attached to that product. Surely, you can understand both sides. BD isn't lying when they say it increases pressure. It does under certain circumstances, but at the same time it isn't being completely honest and helpful to the customer.
Several issues such as that one came up between Bill and BD while he worked there. You can search through the archives and find most of it.
Dishonest people really get his blood boiling.

And that's really what he's always getting in trouble for. Ironic isn't it.
Fluid coupling ratings. There are so many ways to test, and you get so many different numbers with the same converter that it's really a useless comparison. Some companies measure engine RPM versus output shaft speed in 3rd gear to get the ratio. Some companies measure the difference in RPM between lockup and fluid coupling.
The problem is the torque load on the converter dictates the percentage. If you took the same converter and placed it in three different vehicles, you would get three differenct percentages. Until we get some standardized TC testing procedures, I wouldn't get too worked up about what percentage converter you think you have. For now, it's just a marketing number.
-Chris