The RAV4 is cute, but I use to have a Jeep Wrangler with a straight 6 engine, and the jeep looked better to me. But then again, I'm not a girl. The Jeep was tough beyond belief and go almost anywhere. The jeep is a little expensive, initially, but hold their values much much better than the competition. Another thing about the Toyota, if I remember correctly, they are built on a Corrolla chassis, and have a bad tendance to roll over.
If you want it for anything other than looking cute at stoplights and parking lots, you need to rethink your choice, especially if you decide to go offroad. The RAV4 is not an offroad machine.
I personnally think the Jeeps are cuter than the RAV4, and lately, I have been seeing most Jeep Wranglers being driven by girls.
If you test drive a Jeep, Test drive the one with the 6 cylinder in it, the 4 cylinder is underpowered.
BTW, I had mine for 2 1/2 years and traded it in for my truck that I have now. Some day I will get another Jeep. They are too much fun.