"By JOSEPH B. VERRENGIA | Associated Press
June 1, 2005
Denver, Colorado (AP) - Trust in a bottle? It sounds like a marketer's fantasy, like the fabled fountain of youth or the wild claims of fad diets.
Yet that's what Swiss and American scientists demonstrate in new experiments with a nasal spray containing the hormone oxytocin. After a few squirts, human subjects were significantly more trusting and willing to invest money with no ironclad promise of a profit... .
"... Might their high level of trust be due to excessive oxytocin release?" asks University of Iowa neurologist Antonio Damasio, who reviewed the experiments for Nature. "Little is known about the neurobiology of trust, although the phenomenon is beginning to attract attention
Full Story: http://www.freenewmexican.com/news/14330.html
June 1, 2005
Denver, Colorado (AP) - Trust in a bottle? It sounds like a marketer's fantasy, like the fabled fountain of youth or the wild claims of fad diets.
Yet that's what Swiss and American scientists demonstrate in new experiments with a nasal spray containing the hormone oxytocin. After a few squirts, human subjects were significantly more trusting and willing to invest money with no ironclad promise of a profit... .
"... Might their high level of trust be due to excessive oxytocin release?" asks University of Iowa neurologist Antonio Damasio, who reviewed the experiments for Nature. "Little is known about the neurobiology of trust, although the phenomenon is beginning to attract attention
Full Story: http://www.freenewmexican.com/news/14330.html