What i would do is check the local listing, put yours about $1500 over the highest price comparible truck and work your way down from there. It's hard to gage off of dealer pricing because they have the luxary of offering financing so they jack it up about 3-5k. If yours is priced a tad higher than the other guy, it sparks interest into what makes yours better. Rather than the guy who's is cheapest, make you wonder what's wrong with it.