I work for a diesel engine manufacturer and got a brief "lesson" opn oil a few years ago. Most companies that produce vehicles or engines market their own "brand" of oil. What makes this oil unique to the manufacturer is the same thing that makes other store shelf brands unique also. "Oil is Oil" is a pretty basic fact as far as it comes out of the ground from somewhere on the earth (except for synthetics). What makes each brand of oil unique is the additives that are blended in for wear, lubricity, anti-foam agents, viscosity enhancers, etc. Just as an example, the manufacturer I work for markets their own oil through the dealer network. In the past, there were contracts negotiated with some of the major oil companies to blend (add all the unique additives specified by the manufacturer) the oil and package it for them. I know that this was done by such names as Mobil, Texaco, Phillips, etc. At the same time, a small local company that markets their own brand of oil in the area was also "blending" oil for us. They would buy oil on the open market in railcars from a major refiner, then blend in all the aditives and package it. So it really didn;t matter where it was blended, as long as the additives were the same. I would imagine Mopar sells more oil under the Mopar brand than say K-mart, so they probably have one of the major oil refiners blend the oil to their specs. The most important thing about the oil though is the API rating on it. As long as it meets the minimum spec for the engine it's ok to use, although I, like everyone else, am partial to some prands over others. Hope I haven't bored anyone to death, just wanted to share a little knowledge.