I chose an LCD (Sony 40") because the screen life is supposed to be very long & LCD's use less power. The plasma's that I was shown were warmer than the LCD's. One salesperson said that you could heat up a room, in the winter, with a large plasma TV. I'm sure he was joking but, maybe not?????
I've talked with the electronics guys @ Costco, numerous times, & they really seem to like the Vizio's. It's cheap but, seems to perform well & they don't seem to have a lot of trouble with them.
Sony's were always considered to be the best in the industry. However, my understanding is that has changed. I needed a TV, quickly, & just got the Sony because of my previous experiences with their products.
I recently heard that the day after Thanksgiving, many of the stores are going to have huge discounts on TV's. They said that you could expect to find 32" LCD/Plasma's for around $300. 00, that day.
I, also, heard that Toshiba has come out with new LCD crystals that are very easy & cheap to make & that should reduce prices of TV's, by quite a bit. So far, I haven't seen that many price drops.
I am not an electronics expert, by any means. Just passing on information that I have heard recently & when I was looking for my new LCD.
Joe F. (Buffalo)