But thats how its been for how many years? Dodge has NEVER been a big advertiser. You know you have something when word of mouth sells your product and you dont need to sink millions into ads to get your junk into the publics mind. My opinion of course.
And Dodge/Ram/Cummins/Chrysler, isn't going anywhere. They wont split Ram and Cummins. They wont drop the other makes. They'll change offerings from each brand, and maybe shuffle some names, but they aren't going to disappear from the face of the earth.
If Diesel Power mag has any inside info, then there is a sequential turbo 6. 7 Cummins in the pipeline for the Dodge pickups. It would take little time for Cummins to up the power from the 6. 7, they can do it in a heartbeat. Let the other two duke it out, then when they settle down, show the world whos the boss. Cummins is and always will be a better engine than the two V8s...