“got diesel?” has been gracing Geno's Garage t-shirts for more years than we can count now (since before our first Holiday Project in 2003). We sell a t-shirt here and there, mostly for fun. But come the holidays, Geno's Garage sells them for a purpose. Well, we did sell them for a purpose. We can no longer produce our ever-popular t-shirts unless we agree to print one of our competitor's names under the logo. Say what?
In August, 2006, the folks at Dieselsite went to the trouble and expense of registering “got diesel?” as their trademark. We could not come up with a reason for their decision to do that. Now we know why. We have been given notice to either:
a. Stop marketing our “got diesel?” t-shirts, or
b. Start printing “Registered Trademark of Dieselsite” on the shirts we do manufacture and sell.
Wow. To add insult to injury they claim to deserve to have their name on our Geno's Garage “got diesel?” t-shirts because of their contribution to the success of our annual community service (holiday t-shirt) projects. Please . . . Their rationale is that we were successful because we were allowed to use their registered trademark.
Well, we've decided that we will not be blackmailed into advertising for a competitor. Would you? But the law is the law and we have to retire our “got diesel?” t-shirts.
Now that we've let some of the steam off, it is time for Geno's Garage to turn that negative energy into something productive. Put your creative pens to work for us now. Post your best new t-shirt idea on the Turbo Diesel Register website by June 15, 2010. We'll pick a winner by June 30 and get those new t-shirts into production.
Winner gets 10 of the new t-shirts, a $250 gift certificate to Geno's Garage and Geno's Garage will renew your subscription to the Turbo Diesel Register for three years. It just doesn't get any better than that.
Rules? None. Just keep the entries clean and original.
Dodge diesel enthusiasts, start your posts!
In August, 2006, the folks at Dieselsite went to the trouble and expense of registering “got diesel?” as their trademark. We could not come up with a reason for their decision to do that. Now we know why. We have been given notice to either:
a. Stop marketing our “got diesel?” t-shirts, or
b. Start printing “Registered Trademark of Dieselsite” on the shirts we do manufacture and sell.
Wow. To add insult to injury they claim to deserve to have their name on our Geno's Garage “got diesel?” t-shirts because of their contribution to the success of our annual community service (holiday t-shirt) projects. Please . . . Their rationale is that we were successful because we were allowed to use their registered trademark.
Well, we've decided that we will not be blackmailed into advertising for a competitor. Would you? But the law is the law and we have to retire our “got diesel?” t-shirts.
Now that we've let some of the steam off, it is time for Geno's Garage to turn that negative energy into something productive. Put your creative pens to work for us now. Post your best new t-shirt idea on the Turbo Diesel Register website by June 15, 2010. We'll pick a winner by June 30 and get those new t-shirts into production.
Winner gets 10 of the new t-shirts, a $250 gift certificate to Geno's Garage and Geno's Garage will renew your subscription to the Turbo Diesel Register for three years. It just doesn't get any better than that.
Rules? None. Just keep the entries clean and original.
Dodge diesel enthusiasts, start your posts!
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