Many of those "loss leaders" go to rental fleets and lessee's. People simply aren't buying bare bones vehicles these days, and won't until the next economic bust or gas crisis.
I'll concede that the profit margins on truck are higher, but that has as much to do with demand as anything else. If they weren't selling in droves the prices (and margins) would surely fall.
The only way most people can buy these super expensive vehicles is the new super long 84 month loans that have become standard on these very expensive vehicles. Remember the mortgage bubble bust in 2008? Well we are setting up a similar bust in these vehicle loans.. the economy takes a downturn, and people will default on that $1000/mo payment for an 84 month car loan in a hurry, and all investments tied to such loans will tank, and other sectors of the economy will suffer as well. The average incomes of people has not kept pace with costs on such things.
The cost of these new trucks keeps the price of used trucks very high as well. Now that is good if I was selling, but not good if I still need a truck and want to buy one, new or used. Just like housing costs. Here are some stories to make that case: https://www.ft.com/content/59f3a084-0d80-11ea-bb52-34c8d9dc6d84; https://www.debt.com/news/auto-loan-bubble/