I don't think it is that hard to make a truck that looks better then the Dodge Ram, Their current model does that now. As far as Ford goes, they have to come out with a new look, they need to change there image and move on. The last two years have been terrible for Ford and Super Duty truck owners, they have to come up with a way that doesn't remind the people about the problems of the past. What better way to do that then to claim they are going to get bigger and better new engines, both gas and diesel, and they are also going with a new look. Sounds like go common sense to me, they are essentially dumping the current super duty and it's problems and starting over. The real loser's are the Ford fans that stuck with their brand of trucks. Some guys here thought that when Dodge kept their 600 under wraps till the last minuet, that they got **** on or at least felt betrayed. The poor guy's that bought the Ford trucks now will stand out like leapers against the new design, with it's new image and power plant, making the current model and those a year or two before it worthless and extremely hard to get rid of. I feel for them, hopefully Ford will get it right this time and come up with a truck that works and plays well. They should also be re-leasing the new 6 cylinder version of the F-150 soon after the redesign, that will make for some fun add watching, I wish them luck. Ford needs a couple of winning models to pull it's self out of the red, they are in a must win situation. The new Mustang looks nice and will sell well, the new F-150 is also doing well in it's first year, I think they got that one right, and it will sell well for them. The "500" is to new for me, I am not sure about that one, but I think the ideal of a re-born Ford Bronco is a step in a right direction,especially it they give it it's own platform. The looks are classic and modern at the same time, if it's as rugged as the original Bronco, I think it would be great. Only problem I have with this line-up is it's all based on old school or nostalgia, catering to the 45-65 group, the baby boomer's. I hope Ford don't rely to much on this group of the population for to long, they need to sell car, but they also need to sell cars to the younger generations, the ones that will be buying for the next 20-30 years. The baby boomer's will only be looking at cars for the next 10 years, which makes them good for only one or two more purchases. I would like to know what the plans are for the future, not just the next model line-up?