I think it should be what ever you are comfortable with, I happen to be very comfortable with synthetics, Amsoil. If your thing is Castrol, or pep boys oil then go with it. I don't believe more then 5% of readers on this forum could tell the differance or even understand it. For to really appreciate the beauty oil synthetic's, one has to look on the inside. From most people's standpoint, in front of their truck starring at the engine, there seems to be very little difference, just remove the cap and pour it in. But from inside, you get to see the reduced wear, and how clean it keeps the engine. I started running synthetics way before I bought my first diesel, I had started while racing a turbocharged sand car on nitrous. The reduction in heat was immediate,and I no longer had to pre-heat the oil pryer to the run. On the in-side, wear was no longer an issue, an went from a re-build every 15 passes, to only once a season. I had been having main bearing wear, we launch at 7500 rpm, and it's very hard on them. Also the turbo was spinning at 160,000rpm, and oil foaming was a huge problem, the turbo litterly whipped the oil into a creamy foam, which leads to oil starvation. Foam can not be pressurized, the air in it prevents this, which leads to low oil pressure and oil related failures. The synthetics resist this, resulting in a better more consistent pressurized oiling system.
I run synthetics in every engine or pump I have, for me there is no substitute. Sure they coast more up front, but they do pay for themselves in the longer run. Problem is most people don't keep their trucks long enough to find out, most lease. If that is your bag, then synthetics probably are not for you. Same with the oil filters, Fleatguard is one of the best, and yes it is a little more then others, but that is because they work. I believe keeping the filters changed is as important as what oil you use, they after all are the first line of defense, they remove the debre. I change them every 2000 miles, just spin the old off, and the new one on, and add a quart, takes less then 5 min.