In my opinion.... it appears to be a dealer profitability enhancer.
https://www.drivingsales.com/dealerfx
Dealer-FX is the most trusted name in automotive retail marketing, and focuses on Driving the Customer Experience through enhanced retention, digital and social media strategies. Approved and sponsored by several OEM's, our leading-edge programs are designed to improve branding effectiveness, lead conversion, retention and dealer profitability.
Wow. Should be illegal.