Sergio Marchionne is supposedly a very product-oriented CEO. All the articles I've seen indicate that he OKed the new Viper that was developed behind his back (no authorization to do so) when the first clay model prototype was presented to him. Not to say that it couldn't happen, but I daresay he understands that the Cummins sells the Ram HD trucks. I strongly suspect that, if he doesn't, that message would be presented to him loud and clear from product focus groups before he made any significant changes. Look at the 2013/2014 trucks - they are a pretty good indication that he's listening to what the market is telling him is important.
Rusty
Bill,
Who knows? You may be right - Fiat could well shoot themselves in the foot by pulling the Cummins from the Ram, but they are also looking at the overall profitability of the Ram lineup as well (I have to believe it is one of their more, if not most, profitable products). If they pulled the Cummins, they know that their volume would go down while profitability per unit might increase - so, what's the break-even point? None of us know.
My point in my earlier post is that I honestly believe Marchionne will look past just the numbers. I'm sure it's hard to build a strong business case for the Viper, but Marchionne knows that it's an essential botique product for the Dodge brand's image. Remember, Fiat owns Ferrari and Maserati, so I think Marchionne brings some Italian passion about the product to the CEO's office that goes beyond the beancounter's recommendations.
We'll see.....
Rusty
Yeah, Europe is mired in a financial downturn (not that the U.S. isn't having its own problems). The financial rags indicate that Chrysler is carrying Fiat right now, so at least that part of Marchionne's expansion/diversification plan is looking pretty smart. I hope he can hang in there. The last thing we need is new Fiat leadership that would turn this into another DaimlerChrysler fiasco.
We'll hope for the best.
Rusty
We had four Italian Iveco tiltcabs at work. POS smoke belching rigs that had the worst brakes imaginable. Our right legs looked like soccer players.Lets hope that FIAT is better than it was, knew of a man that had a FIAT and insisted it stood for, Fix, It, Again, Tony that car was in the shop all the time.
We had four Italian Iveco tiltcabs at work. POS smoke belching rigs that had the worst brakes imaginable. Our right legs looked like soccer players.
Only the right leg?
Ive had both on the stop peddle a time or two trying to pull the steering wheel off the column to get a truck stopped :-laf
Nobody said I was a quick study, Just a lucky one!![]()
We will have a talk about the new VM engine for the Ram 1500 at May Madness.