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MSRP: $18,999 I would think either their price would have to drop dramatically or the price of a barrel of Oil would have to stay above $100. 00 in order for them to have any commercial success, despite the advertised 102 mpg. Maybe someplace like SoCal or the Az or NM areas of the country where they can ride almost all year round but in the midwest? 19k for a seasonal commuter wont make it into my budget in the foreseeable future... .