Can't say I know the cost to manufacture this specific filter, but It makes sense it is more due to the quality required compared to the old ones. As others make filters to the same specs the price should drop some.
I'd rather spend the $$ now on filters than the $$$$$$$ later on fuel injectors, pumps, etc. Just watch a water jet work and you will understand what dirt does in the injectors.
You could say the same thing about injectors. They dispense fuel. Old ones (1996) and new ones 2016. But what is different about them? Why do the newer ones cost more? Why should I put the new ones in when I could make an adapter to fit the old one in the new motor. You get the idea.
Oh, and yes, tires for the new truck are more expensive than the 96. And with the fancy chrome rims I can no longer use my 25 year old tire changer without hurting / damaging the rim. So, that is going to cost more too....
It was my decision to purchase the new, I could have kept the 1996.
And before I get flamed - in the above comments I was being facetious - no I won't use the old injectors and I know what is different.