I feel the WA apple industry cut it's own throat by rewarding growers based on the fruit's looks and color rather than it's eating quality. This mainly applies to the Red Delicious,something I haven't grown for ten years. The Red was bred to be pretty and grower friendly,no concern was given to taste,you can only fool the people for so long,domestic consumption declined along with the price.
Unfortunately the Reds price drug the other newer better tasting varieties down with it. Couple this with the fact that in the last 3 years there has been consolidation of grocery chains to the point where 95% of the food in the US is controlled by six companies who now almost have a monopoly for setting prices and admit that apples are their biggest profit makers,they demand apples at 10-25¢ a pound,have you ever seen them that cheap?
You're wrong about the best fruit being exported,in fact it's the other way around. The biggest export markets are Mexico and the Far East. The economic problems in the Far East basically ruined that market for the US,China took over with cheap to produce apples. Mexico is cheating on it's end of NAFTA by charging high tariffs and sometimes cutting the flow of apples completely whenever they want. This creates a glut in the US which created a backlog of old fruit,some producers were selling fruit 14 months old to get rid of it. I don't know how that could make domestic consumers want to buy more,must taste like crap. That practice ended this year with some laws that are too late. The WA apple industry has finally realized that consumers want something that tastes good and the technology has been developed recently to electronically sort apples according to taste so that will change also,too late. If per capita consumption of apples in the US matched Europe there would be no problem,in fact there would be a shortage of apples.
US consumers are into food in a box or frozen that is fast. When McDonalds' does a promotion of their apple turnovers it results in the increased sales of 10s of millions of boxes of apples,face it that's where most Americans eat.
The completion from China will never end,it will get worse. There have been 3 million acres of apples planted there since '95,there are only 175,000 acres in WA. It's been said that if every tree in China produces just one apple it will still be 4 times WA's production!!Labor there is basically free,WA has the highest minimum wage in the US. China can use pesticides that have been outlawed in this country for over 20 years,we pay more for pesticides every year due to the high cost of EPA registrations to keep our food safe. Another problem is water,some people want to tear down the hydro-dams for the salmon,what a crock,but it has already made water costs go up. A lot of money has also gone into new technology to eliminate pesticides entirely and it is working,I rarely spray any more,before the sprayer was going 24/7. There is no way to compete with this,apple growers have never received govt subsidies but will soon. The govt does realize that if the farmers go out of business and we rely on foreign food that we can be starved out when another country gets POed with us.
What the US consumer can expect is a better tasting safe apple that will cost more and will be grown by corporate farms or Chinese. Family farms aren't going to survive free trade,I'd sell my orchard now if I could find someone stupid enough to buy it. At least the growth management act is being changed in Olympia right now so that ag land can be subdivided for houses,too bad if losing farm land is what it takes to get out of it. It worked in Calif. ,they lose over 100,000 acres a year to houses. Plan is now to shift E. WAs economy from ag to a energy farm for Calif. More hydro dams if the salmon people let us. Finish building the WSPPS nuke plants and build more in the Hanford Reservation. Also talk of solar &wind farms, plus tax incentives to attract energy dependent and high tech employers to the area. Things will change over here. Bill
[This message has been edited by illflem (edited 02-24-2001). ]