Maybe they do listen to us "commonfolk"
I remember way back in the 80's when the Ford/Chevy battle was in full swing and they were hauling the competitor on the bed up to the top of a pile of rocks... Then later, the other competitor was hauling one on the bed plus towing another truck behind going up the same dang pile of rocks Might have even been the same company hired to advertise for both
Show a firetruck responding to a scene, a generator supplying power to a hospital, and then fade away to heavy equipment working furiously to repair a bridge that was swept away from a flood... "And what do all of these vehicles have in common??? The legendary Cummins! Then fade to the Ram truck (you know... Kinda like a commercial for Duracell )
I agree that showing a few class 6 or 7 trucks, emergency vehicles, or heavy equipment in a commercial with the hoods up (and of course, leading up to Ram) with the same darn powerplant under the hood would turn a couple heads
Or maybe doing some sort of interview with the TDR member (blacksheepdiesel) that posted a thread over on Turbo Diesel Register where he has a photo of his odometer clicking over to 800,000 miles!! Milestone... - TDR Roundtable
Maybe the people who come up with these advertisements for TV should ask a few of us common folk here in the real world for a couple ideas from time to time
The whole reason I even got interested with the Cummins was one look at the odometer on a 1st gen that had around 250k and the owner had only changed the oil and air filters on a regular basis and had never been stranded on the side of the highway for any reason other than a flat tire!
Sad to say, but truth be told... Ford has us all whipped with the excellent fuel economy! But keep in mind that it's only due to the fact that no fuel is burned while a good portion of it's overall duty cycle is 'dealer bound' on the back of a wrecker
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"Political correctness is a doctrine, fostered by a delusional, illogical minority, and rabidly promoted by an unscrupulous mainstream media, which holds forth the proposition that it is entirely possible to pick up a turd by the clean end. "
Seems to be similar to my (copy & paste) post above on CF
New commercial/advertisements for Ram? - Dodge Cummins Diesel Forum