To each their own.
I personally use bulk 15W40 in my truck and pay more attention to using a quality oil filter. Everyone has their own oil opinions and each has its own merit. But honestly, how many engines do you really see fail due to poor quality oil? I see them fail because of oil contamination or lack of oil, but I really can't remember the last time I saw one that just locked down because it couldn't handle the gas station brand oil and Super Tech oil filter. Last question, how many people really keep their truck long enough for the engine to be actually worn out? I know there are some high milers here, but really... out of the total ownership of these trucks, what small percentage manages to keep the body and chassis together long enough to wear out an engine?
I'm not trying to start a war, rather end one. I bought my truck on the cheap with 250k of quickie lube maintained miles, dropped $2400 on a new set of injectors so it would start below 60 degrees and it's been normal maintenance ever since... not counting the wheel bearing, ball joint, axle ujoints, rear driveshaft ujoints, heater treater, and a few other odds and ends.
Last point: Extra high performance oil is better, no doubt about it... especially when used with extra high performance engines. I personally used Amsoil in half a dozen vehicles over a span of 8 years or so, but I kept selling them way before I saw the returns in my investment. I do understand the cost per mile and environmental benefits of extended service intervals, but you have to admit that it's not for the common owner. Even with the right parts in place, it still takes strict adherence to the program to make it work.