I agree, stopping the DEF crystallization would be a great improvement. But, as you said, no patent pending or the like makes it any improvement unlikely.In theory Platinum could have a compound(s) added that helps desolve crystallized DEF in the injector and on the leading surface of the DOC, as long as they stayed in the tolerance of UREA required by the standard. If they had something like that, they would be advertising the hell out of "patent #" or "patent pending" as it gives them credibility. With no patent advertising, I have to agree that it is nothing more than a marketing gimmick.
I researched some more. Ammonia is the only synthetic ingredient in making urea, and it is used in making all urea, from the cheapest brands to the Platinum. Maybe Wallyworld should add "Platinum" to their label too.