Maybe it's just me, (somewhat of a photography buff and someone who spends a bit of time in photoshop, but it sure seems the text is added on top of these images, not physically on the truck. No offense meant here, but these images sure appear photochopped to me. I probably shouldn't post this before opening the images at home in photoshop and looking at much closer pixel level, but it sure seems the text is added on top of the image (i. e. text is completely flat compared to the image).