I ran 12.50x33's on 8" rims on my Bronco for a couple years. I finally broke down and bought some 10's. Cheap Chinese rims back when cheap meant really inexpensive. Ran those for the next 8 or 9 years. Loved that old beast. I used to get it stuck in so much mud, I had to deploy a Danforth Anchor (22 lb, IIRC) and hook my winch line to it. (Trees don't grow in the swamp) I had water coming in through my doors several times. Almost to the window a couple times. No clue how it kept running. Maybe because I was at a 30 degree angle. Beer may have been involved 
I will never go back to too small rims. Getting by is just getting by. Not knocking it, just saying....
And yeah, I sacrificed a couple of anchors to the mud gods. Most of the time, you could run over them and break them loose. But not always.
A 12.50" wide tire is approximately a 315 in metric terms. I'd recommend a 9'' rim for on-road use and a 10'' rim for occasional off-road use. The 10'' wheel really lays the tread down nicely.

I will never go back to too small rims. Getting by is just getting by. Not knocking it, just saying....
And yeah, I sacrificed a couple of anchors to the mud gods. Most of the time, you could run over them and break them loose. But not always.
A 12.50" wide tire is approximately a 315 in metric terms. I'd recommend a 9'' rim for on-road use and a 10'' rim for occasional off-road use. The 10'' wheel really lays the tread down nicely.