Diesel85
TDR MEMBER
I don’t know about the Ram ones being confusing, they are laid out pretty simply and easy to read. Very similar to Ford, with only minor formatting differences.
The Ram sticker does exactly what you say they used to… so what exactly are you having difficulty with?
Seems like you’re making a mountain out of a mole hill on this.
I agree. This is how all of the manufacturers are doing it.
The only thing I care about regarding price are the final numbers I'm going to pay (includes taxes, title, registration), not even the window sticker numbers.
A friend who recently bought a half ton truck, got so many discounts, that it wasn't even close to the window sticker.
Like with any product, it is what is called the "Suggested Retail Price" (SRP). No different than walking into your favorite sporting good store and buying a Nike t-shirt and it says $45.00. But when you go to the register, they ring you out, it's now $24.00. Not anywhere close to the SRP.
If I was in the market for any vehicle, I'd do a "price check please!"...
However, to play mind chess on this, I could see a "conditioning" effect to seeing higher prices before pulling the plug on discounts.