I had Coopers on a few years ago, lasted about 1. 5 years (18,000 miles). I was trying to avoid the higher price for BFG's that I had been running. Cost me much more in the long run.
I have run D' BFG's two sets now, and have been happy. Tried to get cheap after a job layoff a couple years back and bought Geolanders in a D on my tire guys reccomendation, almost went off the road on the way home, No sidewall strength! Like trying to tke off in an old tail dragger airplane, just constantly swinging.
Went back and he yanked them off (no charge) and we put on 285 70 16 BFG 'E' range which they just started making. Great tire. Rock solid side to side, but no noticeable difference in ride over the D range. Now when it is -17 f outside, aired down Prius Tires are like riding on rocks, so you aren't going to get any forgiveness in any BFG truck tire for cold weather driving. They have to get warm before they soften. And yes, they tell you what part of the tire was sitting on the ground all night! That takes about a mile to go away. Arctic conditions are interesting, if nothing else.