Lane (James Ford ?),
I think the point is that the data has already been authored, produced, printed and distributed on CD for repair shops.
And the clerk at the Cummins dealer has the up to date info.
Selling the CD's to Cummins' Owners with data "as is", for about 10 bucks is a lot more reasonable ( I know it costs to manage and distribute even a "free" CD). We're gonna call to buy the parts, the Cummins clerk is gonna have the up todate info.
And we feel educated and have a point of reference before we call.
But we can't justify/offord/explain to our wifes 900 bucks. . or 50 for data that we have to call for anyway. Or maybe after paying 36K for the truck, with 4K-6K for the engine and 120bucks for the FSM, we just feel like at one point we need to be apperciated as a customer not always as a money well.
To promote their digital camera's, Sony put value coupons in the box offering rebates on accessories, 5 bucks off here, 10 bucks off there. . for a limited time once you register your camera... as thank you for buying their product and an incentive to register your warranty. Not bad for a $400 camera. . $4K-6K engine?
We spent ~$5K on the engine, the CD can be an incentive to buy direct from Cummins and a thank you for buying a Cummins. (I guess that idea is beaten to death)
I guess it sounds petty, but we aren't the repair shops. . we are the customer. We'd like to feel appreciated and valued and as if your trying to gain and hold our business... not just another business opportunity every time we turn around. Target costs for certain things should be different for that reason alone. I know Cummins is in business... but so is DeWalt, Sony, HP and on and on. . and I can site many positive rebate programs for their customers.
It maynot be right to copy a Windows OS CD, but people feel that Billy G. made enough money without delivering as promised. Again I'm not saying it's right. . but when was the last time you bought a MS OS and it worked as promised? MS makes people feel abused. Who wants to spend 90 bucks for the same old thing that crashes the same... -- I know. . buyer beware... --
Getting charged a premium every time we turn around doesnt make a person feel like a valued customer.
I hear you about the Cummins clubs, great, how about throwing in the CD for joining while your trying to get the online thing going? Does TDR fit in as a Cummins sponsered club?
How about a TDR qty buy?
I think Cummins does a great job on their website, I could see them producing a great online product with this as well.
just my thoughts.
Bob