Human/Business Nature
I too would not make it in business 'cause I would post ALL the info on my products. I much prefer to aire on the side of conservatism, and perform beyond the expectations. Along those lines, I wonder if us truck owners don't sometimes do the same thing... I keep seeing numbers like "235 hp stock" (even an HO?) and other REALLY HUGE numbers from bombing, and I suspect we are not using the same baseline. My 2000 ETC I think was a strong truck stock, and when brand new it dynoed at 211 rwhp peak, but that figure really doesn't mean anything. The peak resulted from the transmission shifting (the way it was dynoed), and the angular momentum gained by the motor during that split second tranlated into a large peak acceleration that thus translates into a large hp peak. As I look at the overall dyno curve, I would say it produced 150 hp averaged over its primary operating range. My Dr. P phase III added another solid 100 hp to bring it to 250 hp and a smile on my face, but that kind of sounds like just a little more than a stock engine, right? Well, it does 0-60 in 8. 3 sec (about 16. 5 1/4), and I don't think stock would compare!

I feel a little guilty posting my hp at 280, even though the dyno peak actually showed 287hp (boy, if I can get my truck to 380 hp, am I going to be smiling!!

).
I guess my point is that although we know companies try to make their figures as optimistic as possible, I wish we would list our trucks with numbers more reflecting how they ACTUALLY perform, and I would suggest [average rwhp over rpm range of 1800 to 2800] as a "for instance"

, and not publish our peaks, which are not necessarily that meaningful (although I realize they often ARE, when based on a smooth rpm change). And are they dyno numbers or projected? I've been reading a lot of posts in the last month to see how people have bombed their trucks, and I suspect we sometimes report a little optimistically WHEN CAUGHT UP AND DRIVEN BY OUR OBSESSION!! Oo.
Well, my approach would definitely make me a business failure!
Sorry if this is irrelevant to this discussion, just my $0. 02 worth!