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RV Industry Hurt Now, But The '70s Were Worse

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The title of this article says it all. It is an excellent article that I found in RV Industry News that puts the current situation in perspective.



If you have faith in America you know that the RV industry will return to a position of strength in a year or two.



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"By Greg Gerber @ 12:10 AM



ELKHART -- Problems at the gas pump, rising unemployment and continually high interest rates combined to cripple the recreational vehicle during the 1970s. Like today, the industry was shedding jobs and holding its collective breath, wondering who would go out of business next.



"It was equal or worse than what is going on now," said Al Hesselbart, historian for the RV/MH Hall of Fame and Museum.



Still, for the recreational vehicle industry especially, the opening decade of the 21st century feels a lot like the 1970s. Shipment totals were falling because consumers had neither the money nor the confidence to make a large purchase and, with demand drying up, RV manufacturers steadily laid off workers, driving Elkhart County's unemployment rate into double digits.



By the time the 1980 presidential election came, the national economy was the main concern of American voters.



Gene Stout, retired executive vice president from Coachmen Industries, lived through the storm that claimed half of all RV manufacturers in a 10-year period.



The industry not only survived but got stronger, Stout said, largely because the manufacturers from the East and West coasts came together to form the Recreation Vehicle Industry Association. This organization, in which Stout eventually served as chairman in the mid-1980s, developed standards for gas, electricity and plumbing, successfully lobbied the federal government to prevent the luxury tax from being imposed on RVs and initiated the "Wish You Were Here" advertising campaign that promoted the RV lifestyle.



Stout sees a lot of similarities between the 1970s and now, but a key difference is the amount of financing provided by banks to customers. In the earlier period families saved and used their own money to buy an RV, where now they are more likely to get a loan.



"We'll ride this one through," Stout said. "It's going to be tougher because of the financing but it is a way of life for many people. "



Shipments



1979: Towables fell 41. 9 percent and Class A and Class C motorhomes fell 55. 9 percent



1980: Towables dropped 39. 7 percent and Class A and Class C motorhomes dropped 56. 8 percent.



2007: Towables declined 10. 9 percent and all motorhomes, including van campers, declined 0. 9 percent



2008 (through August): Towables are down 19. 7 percent and all motorhomes are off 39. 3 percent.



Unemployment rate in Elkhart County



1978: 5. 0 percent



1979: 8. 1 percent



1980: 11. 5 percent



2006: 4. 6 percent



2007: 4. 6 percent



2008: 8. 9 percent



SOURCE: Elkhart Truth"
 
Year or two? I don't think so. Gas wasn't $4 a gallon (adjusted for inflation). The country wasn't broke in 1980. We are now. I'm afraid all the big firms better come out with a line of discount tear drop single axle trailers that can be towed by a Toyota Prius! That way we can live frugally while we look for work while wandering the country.
 
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The year is not over... I think its going to get worse before it gets better... . 18 months ago I was in the market for a new 5er... but just didn't care to part with that much money... since I keep my stuff a long time... and willing to search I found a great new/used 5er that was 12 months old and had been sitting in a guys back yard and was used only once... and he wanted out... . I'm sitting good... . but I bet there's a lot of inventory out there now... .

Just look at the guys on this page who no longer want their trucks...
 
yeah the '73 big oil created crude shortage killed the RV industry nationwide. In OK we had four RV manufactures in the first part of '73 but by '75 they were all closed. I see a few of them on the road or at a campground on occasion. I don't think we've seen the bottom yet. What wall street and their political cronies has done will take several monthes to trickle down to our nationwide economy as a whole.
 
i talked to a dealer in everett wa. the other day. they said they were still selling units but not as much as they were. their sales were mostly smaller units and truck campers.
 
Year or two? I don't think so. Gas wasn't $4 a gallon (adjusted for inflation). The country wasn't broke in 1980. We are now. I'm afraid all the big firms better come out with a line of discount tear drop single axle trailers that can be towed by a Toyota Prius! That way we can live frugally while we look for work while wandering the country.



Not really true. You're listening to too much propaganda on the network news channels. Gas prices were higher at the peak of the gas shortage in the '70s when adjusted for inflation and for awhile gas was not available to meet needs. Gas prices are already down to the mid to upper $2 per gallon range where I live and supplies of retail gasoline and diesel have never been short of demand.



The nation is not broke now. We simply have a temporary crisis that is and will be resolved. We are not even in a recession according to accepted definitions. The nationwide unemployment rate is at a reasonable figure less than 5%. Economists consider a 4 to 4. 5% unemployment full employment. Unemployment is higher in some areas and that is tough for those effected but there is no nationwide crisis.
 
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